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  • Writer's pictureEmily Eldredge

📺 IWFGG | Beware of... Ads?





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Emily Eldredge | ChangeLight.World: Hello, Hello! Welcome to another episode of Inner Work for Greater Good. My light is falling on me, trying to get the light working right, but it doesn't quite work right. I'm Emily Eldredge, so nice to have you here as always. We're all about in our work that accelerates your power to feel good and do good, to make a bigger difference in the world, to shine your brightest light, to have the greatest impact just by being who you are. That's what this is all about.


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So today is, the topic is, I'm gonna keep moving the light here. Right? So the topic today has to do with a certain subconscious influence that we all run into in our lives that can corrode our ability to really or confidence in being who we are, and that has to do with something that we get on social media. That's different from what a lot of people


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about. Whenever they talk about social media, we often talk about how like oh, you! You know how it affects you emotionally. It's like, Oh, when you see how other people portray their lives, and it seems like their lives are perfect, you know. So then you start to compare yourself and think, well, I'm not as perfect, and I need to have a better life, or we envy those people, or we see that other people are having these fabulous trips and everything. And we wonder what's wrong with us.


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Emily Eldredge | ChangeLight.World: or when it comes to relationships or any number of things. There's also the things like the filters that are on social media, you know, that can get rid of all the wrinkles and all these other things that we run into, or sometimes it's doom scrolling people do what's called zoom scrolling. You might be one of those people. I don't think I do do scrolling exactly, but you know where it's just like constant negative reading things and all. Almost


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it's almost becomes like an addiction.


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Emily Eldredge | ChangeLight.World: I wanna talk about something else, though, that we encounter all the time on social media. That may we may not even be aware, is also having an impact on us. Now, mind you, my intention is not to say get off social media, because social media can be really a great place to connect Great place to learn things. You know I'm on. I probably spent some time on Facebook. I spent some time on Instagram. I don't think I've ever.


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ever really been on Tiktok, but my point being like, I use it to connect to find out what's going on with people. Sometimes I post things about what I'm doing, or interesting articles that I have great


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Emily Eldredge | ChangeLight.World: have a lot of great information. So I'm not saying, don't stay on social media. Because, you know, I'm not someone of those people who says absolutely, it's the worst thing ever, because it can actually be very helpful. And I've definitely been introduced to concepts through social media, that I may not have otherwise been and learn plenty of things and connected with plenty of people.


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Emily Eldredge | ChangeLight.World: But this is another element of it, and that is the


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Emily Eldredge | ChangeLight.World: add, the ads that we see on social media feeds are even frankly on like websites as you're scrolling through. Now, I cannot profess to know all the different technological things around, you know, understanding why certain things get advertised to some people and other things to other people. There are certain algorithms. There are demographics. It can be based on what we've already clicked on. It can be based on.


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Emily Eldredge | ChangeLight.World: you know, like I said, demographic demographics like, you know who we are, where we live. There are all kinds of reasons why we individually get things advertised to us, because I might get different ad things advertised to me than you are based on how I clicked, how I've interacted, what I purchased in the past, etc.


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Emily Eldredge | ChangeLight.World: And I have to say that sometimes those ads aren't necessarily unhelpful. Sometimes they'll see an ad for something that I was looking at, and was like, I really liked that, but I wasn't ready to buy it. And then I see an ad. And I'm like, you know what? That's right. I forgot about that. And of course that's what they want me to do. So you could say, well, I'm being manipulated. But, on the other hand, I'm like, well, no, I'm actually really glad, it reminded me.


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Emily Eldredge | ChangeLight.World: But today I want to talk about certain ads, though, that are not good for our emotional well being, in my opinion, and our mental health, because, of course, I'm all about being emotionally well and healthy.


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Emily Eldredge | ChangeLight.World: And I wanna point this out because this came up for me as always this past week, even just the last few days. I turned to my husband and I said, You know, I notice that I get these kinds of ads, and they really under. They they kind of undermine my sense of self acceptance. They really make me so. Oh, yeah, I guess I should do this, or should do that.


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Emily Eldredge | ChangeLight.World: and those have to do with


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Emily Eldredge | ChangeLight.World: beauty. Ads. Anti-aging, getting rid of wrinkles, weight, loss


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Emily Eldredge | ChangeLight.World: for me. Those are the kinds of ads that don't enhance my well-being or my self acceptance, but actually corroded, and make me question, and there are so many different kinds of products, and for you, by the way, it might be something else. But I will say that for me as a 48 year old woman


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Emily Eldredge | ChangeLight.World: living in the United States in New York city whatever you wanna fit with my whole demographic and description of me, and you know the sort of type that I fit. I guess that that's what I get advertised to me now I can understand the advertisers. Reasons for that right? 48 years old. I'm pre menopausal or Perry, whatever the terms are, I don't even know yet. Sorry. My body's definitely been changing.


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Emily Eldredge | ChangeLight.World: Gain more weight, or rather, it's harder for me to lose the weight. So you know a woman, my age, of course, and Advertiser would think, well, they probably want to lose weight. Oh, and actually, you know, they're not making as much collagen as they used to. And so the collagens going down so her face is sagging. Right? So an advertiser has every reason and right to want to advertise to someone like me and women who are older than I am, because women tend to be more concerned about their looks, etc., etc. Okay, I get it. I get it.


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Emily Eldredge | ChangeLight.World: At the same time


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Emily Eldredge | ChangeLight.World: I get so many of these ads, and it's partly my fault because I have clicked on them. But I get so many of these ads like Constant on Facebook, mostly on Facebook, because that's where I clicked on them that are all about. Well, here's this new vibrating thing to go on your face to get rid of wrinkles. Or here's this new cream. Here's this, you know, oil. Here's this


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Emily Eldredge | ChangeLight.World: I mean, I guess I just had a laser. I literally just opened my Facebook right before this to see like what was being, you know, advertised. And it was a laser wand, you know, and it's just that all these things


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Emily Eldredge | ChangeLight.World: advertised by. Sometimes it's younger women, sometimes it's women my own age, sometimes it's women who are older. Often they look slow. This, or at least is other people might describe them. They don't have any wrinkles a lot of times. Their lips are puffed out. You know they've had some work done, etc.


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Emily Eldredge | ChangeLight.World: But the point is, I see these ads. And unconsciously and this is something important to remember, this isn't a conscious thing that always happens. But unconsciously, I start to think, Oh, yeah, okay, yeah. And I'm looking at my face. And I'm like, oh, I've got these wrinkles here, and I've got wrinkles here, and oh, and then I start oh, wrinkles here, and I notice other women, my age or women, older or younger, and all looking at their faces. And so I'm starting to scrutinize, not all in my own face, but other women's faces.


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Emily Eldredge | ChangeLight.World: And I'm seeing these ads that are basically telling me that there are all kinds of ways, and we can get rid of your wrinkles. This will get rid of your wrinkles, and to be honest with you, I even read the comments cause I wanna see who else has tried this stuff and see if it actually works. But my point is, I'm getting sucked into that paradigm, that I should somehow be wrinkle-free, and that I should be getting rid of my wrinkles, and oh, but there are so many ways I can get rid of my wrinkles if I wanna use lasers or sonar, or whatever


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Emily Eldredge | ChangeLight.World: you know, this cream and that chemical and this molecule, and whatever okay? Great, that's fine. But my point is, and if you want to do that, okay.


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Emily Eldredge | ChangeLight.World: but I'm always about


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Emily Eldredge | ChangeLight.World: self-acceptance, because, understanding that I am a 48 year old woman, you may be older or younger. The reality is we age, and so sure can I make choices that will help me age happier and healthier, and maybe look more vibrant or radiant absolutely. And do I want to choose to go? Sure, from a healthy perspective.


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Emily Eldredge | ChangeLight.World: but that but that what these ads can do is corrode our sense of acceptance of what is acceptance of who we are, acceptance of the beauty of the fact that I have these wrinkles because I've been through things in my life. You know I actually have these scars right here. These wrinkles on my lips are actually scars from when I had severe, severe Ezama right there, and my lips would break open and bleed. So I mean, there's things that, like my face has.


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Emily Eldredge | ChangeLight.World: that is from my history, and that your face has. That's from your history, or even the fact that okay, I'm probably 15, maybe 20 pounds heavier than I have been in the past. That doesn't make me a bad person. That doesn't mean I'm fat. And even if I were, who cares?


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Emily Eldredge | ChangeLight.World: The point is that these ads can really corrode our sense of our self esteem, our self confidence, our our trust in ourselves, our our our love for just showing up and radiating in the world


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Emily Eldredge | ChangeLight.World: something I remind myself of just


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Emily Eldredge | ChangeLight.World: as a side note is that my grandmother? Sadly. She died the age of 65, but she was someone she never did anything to her face. She was just radiantly beautiful. She didn't do, and this is, of course, Pre Botox and Pre all that kind of stuff. But I think even at this age I don't think she would do that, because she always prized like being beautiful from the inside. And my mom is the same way, and really, in my opinion, very blessed, that I have 2


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Emily Eldredge | ChangeLight.World: to Matriarchs in my life who've actually embodied, you know, self acceptance in terms of your own, your own body and your own face, and really just like shining your light from within. So that's personally for me, my personal approach. Now am I doing things like face? Yoga? Sure cause that actually feels really good and so sure it can get rid of some of their wrinkles. But it's also distressing. You know, there's different


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Emily Eldredge | ChangeLight.World: of reasons we can use. We can for doing different things. But my point is to be aware of how the ads that you're seeing might be affecting you emotionally.


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Emily Eldredge | ChangeLight.World: mentally, psychologically, spiritually, whatever notice how they might be affecting you because they can have a very subconscious effect. And if you're noticing ads that are advertising things that are actually making you feel less than not good enough, not beautiful enough, or that you somehow need to be better than you are.


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Emily Eldredge | ChangeLight.World: There are several things you can do when it comes to social media. One is very simple. Click on it, like on Facebook, you could. There's 3 dots, in fact, most social media platforms. I believe there's 3 dots on this side. Sorry on the right side. Whatever. There's those 3 dots.


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Emily Eldredge | ChangeLight.World: and you can click on those, and usually you can hit. Hide this, add. So look for that, if you're like, you know what fine that's great. They're all these new products. But this is really impacting me emotionally. I really don't wanna see all of this when I go online just to find out how my friends are doing or my kids are doing click on the 3 dots and click hide this, add, you could also even look further in. I noticed that you could find out why this advertisers advertising to you, and you can sort of investigate some of that if you want to.


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Emily Eldredge | ChangeLight.World: And in my case it's because I have interacted with those ads. So the algorithm says, oh, she likes this stuff. Let's give her more. So I need to learn to not interact. But in the meantime I can also hit hide this ad so that I stop getting this stuff. I don't want this stuff.


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Emily Eldredge | ChangeLight.World: Click adds that are related to things that actually bring you joy. So you can actually change your own personal algorithm that says, Yes, I actually really like arts and crafts, and actually like flower designing. These are some of my things. And Instagram. I love watching flower design. I love watching, you know, just all kinds of other things that have to do with, you know, travel, or just joy or creativity or fun that don't have to do with how I look.


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Emily Eldredge | ChangeLight.World: So those are things you can click those ads of things that you will maybe like interior decorating click, more interior decorating, and so that you get some of those.


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Emily Eldredge | ChangeLight.World: And just remember that no matter what, there is no product in the world that will bring you the self love and inner peace that you seek. These products usually work in their ads work because they promise something. I will tell you, I've actually tried some of these products.


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Emily Eldredge | ChangeLight.World: I haven't been all that impressed with some of them. Some of them I'm like that doesn't really work, or I have to use it for like 6 months before I even see a little bit of a change. And I'm like, am I willing to spend that much money. So just so, you know, though, no product is, gonna give you that inner radiance, that inner joy, that inner piece, that love that's the true work. That's the deepest, most lasting work you can possibly do.


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Emily Eldredge | ChangeLight.World: It's not by getting more products or treatments, or, you know, weight loss programs, or whatever it really does have to do with loving yourself. And then from that place, if you choose to, I'm gonna go on an exercise program. And I, you know, so that I can get more healthy and more fit. Then you're choosing that from a healthy, happy, joyful self, loving place, not from a place that I have to lose this weight, or else


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Emily Eldredge | ChangeLight.World: you know or you know, I can't get a date, or whatever this, whatever the thoughts are that you're having, that are stressing you out. It may not be entirely true. So that's just something to consider. Know that ultimately, no matter what period full stop, you are beautiful


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Emily Eldredge | ChangeLight.World: and enough


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Emily Eldredge | ChangeLight.World: as you are, and no product is ever gonna change that. It's just the reality. You are beautiful as you are, and you are enough


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Emily Eldredge | ChangeLight.World: as you are.


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Emily Eldredge | ChangeLight.World: I love you. I hope this was helpful. If you're on social media, start looking at those out and get rid of some that are making you feel good and go find some other, create a new algorithm that does make you feel good. Cause, you know, if they're gonna advertise to you, you know, might as well try to control what it is and try to change changes so that what's coming in front of you is actually lifting you up, lifting you up and not tearing you down alright love. You talk to you later. Have a great week. I'll see you next week.


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